SEO Techniques : Most effective technique is link building

What is Link Building
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.
Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.
However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.
Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.
But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.


Complete Linking Strategies:
Complete Strategy 1:
Here is my list, in order of tactical importance:
• First, build a content rich site, narrow in scope [say half a dozen high potential keywords, with a smattering of lessor important but still related kw's].
• Then, contact other sites that have the same scope as yours does, and ask for a reciprocal link [after you have already linked to them, of course!]. If you build a site that is content rich, informative, and above all else has unique content, then all your peers will beat a path to your door, asking you for a link!
• Get your site listed at Yahoo [yes, it does force you to yank out your wallet, but it IS one of the best links you can get]. Do the research necessary to find the most appropriate category [which is where the Link Relevancy comes from], and get that title and description optimized!
• Get into the ODP. Do the same research as you did at Yahoo for the best category.
• Find out which of the thousands of specialty SE's and directories that your site is a good fit for, and submit to them.
• After you are done with 1 - 5, build another content rich site, and on this one, concentrate on your next batch of kw's. Cross link the home pages. Repeat.
• Even though blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE's determine that it is just another case of spamming. We are staying away from it, and concentrating on the 6 tactics above.
• Of much less importance is cross linking within each of your individual sites. I have gotten away from heavy cross linking, relying instead on good site maps [which addresses spiderability, not link pop]. (Rocky Rawstern with 7th Wave)
Complete Strategy 2:

• Step 1: Identify useful linkages. If you're a Web developer, break your clients (or willing contacts from the industry) into relevant linked groups: e.g. realtors, travel and tourism, technology companies.
• Step 2: category-page.html. Build a link list for each group (one for realtors, one for travel and tourism, etc.), plain html, listing a keyword-relevant title for each description which links to the site for each client, with one or two paragraphs about the site. Example:
"Travel accommodations and resorts in Australia"
Save this page as say, travel-sites.html, and perhaps to remember where it lives easily, and make it easily updateable, save it in a directory like www.yourclientsite.com/accommodations/travel-sites.html
• Step 3: Make each of the pages different within each site.
Now apply your site template for each site in the list, to that raw html page, (in other words cut and paste the list into a blank version of one of your existing pages for each site and save it as /accommodations/travel-sites.html) so that you have different look, feel and byte size, for each of the pages built, in line with the look of each site. This will stop most SE's viewing pages as duplicate content when in fact what you're validly doing is provided useful related links to other resources on the Web.
• Step 4: Make a site-map.html. Build a site map within every site in the above list, if you haven't already. In each site, have the site map linking to every internal page, set out like the one above, with at least a one paragraph description of what is on the page, with relevant keywords, which is also useful to humans. Hyperlink the main keyword/phrase to the pages within your site. Also include a link to the above link page (/accommodations/travel-sites.html) which lists all the other related sites. Save the site map as something like site-map.html.
• Step 5: Make a link to the site map from each home page.
On your home (index/default) page include a link to the site-map.html page.
• Step 6: Submit to search engines. Submit your home page to major SE's if it hasn't been submitted in a while. So now you have a link to a site map on your home page, with that site map listing one paragraph descriptions and hyperlinks to all the pages in your site, including your new accommodations/travel-sites.html (which now looks just like the rest of your pages in the site).
This simple 6-step process is a popularity and relevancy boost for ALL the sites you have on the travel-sites.html list. Firstly, from the home page on each site, SE spiders and humans now have access to relevant descriptive links to all pages in your site and other related sites. They have the addition of some useful "related resource" information within the site content using the travel-sites.html page. And most importantly, they have "x" more relevant sites as incoming links. If all the sites are full of valid and unique topic-related content, you've built a nice little interlinked network of sites for very little effort. And with a resubmission to the major SE's of this new content, you should see some increased results within 3 months when checking link relevancy. (Carl Watney with Unearthed)
Complete Strategy 3:
Begin a Link Exchange Campaign to create high quality content, high PageRank links to your site by utilizing the following steps, in order:
1. Create a links or resources page on your site
2. Establish a list of at least 50 related but non-competing, high quality content sites with a high Google PageRank that you would like to exchange links with by doing the following:
a. Download Google toolbar (http://toolbar.google.com) to be able to establish PageRank grading for the sites that come up in the following search results
b. Do searches on Google for:
- terms that will show search results displaying sites that relate to your own site, but are not direct competitors
Check out these sites, one by one, beginning with the ones listed first in the search results, for quality content, non-competitiveness, and Web master's email address, and note down in a list the sites that meet these criterion, recording as well the site's title and description from the homepage source code



Leave your Links Everywhere!
Host your own affiliate program on your own server. Sure it takes more work: you have to set it up, administer it and pay out the affiliate checks. However, if you use an affiliate service, such as Commission Junction, the links point to the affiliate service and get redirected to your site. If you host your own affiliate program, all those affiliate links point directly to you. You can find affiliate programs, some of which may be free at The CGI Resource Index
Website_Promotion/Affiliate_Programs/). (Bill Gentry with Look Sharp Designs)
Look for linking opportunities within discussion lists related to your site's topic, but do so carefully. Try YahooGroups, which has thousands of topical discussion groups on almost any topic. I often send short posts to appropriate lists with links for my clients' sites, and if you do so properly, it is very effective.
Anywhere you can leave your link, do it: in chat rooms, guest books, etc. You would be surprised at where your link turns up on search engines when you start doing this. And if the SE has found it, then it adds to your link popularity.
Now that Google indexes the content of newsgroups, if you post to related newsgroups, be sure to use a signature line with your link and appropriate link text.

The number one way I've built link popularity is by offering a good information product or service, establishing a good conversion on the site, and then getting super affiliates. I've found that getting super affiliates multiplies the number of regular affiliates I'm able to get. All of this leads to hundreds of inbound links. It takes a very disciplined approach, but one I've found very effective.

Name Where you can build your links to the popular sites:

1. http://pownce.com
2. http://www.jackool.com
3. http://www.searchles.com
4. http://www.mylinkvault.com
5. http://upp.me
6. http://www.easybm.com
7. http://www.buzz.yahoo.com
8. http://greatest.ws
9. http://limca.info
10. http://www.blurpalicious.com
11. http://www.diggandstumble.com
12. http://www.dealoid.com
13. http://www.socialdanger.com
14. http://www.v0v.com
15. http://www.pinglog.com
16. http://www.vetritalia.com
17. http://shoutingstones.net
18. http://yoorl.com
19. http://www.maple.nu
20. http://spotback.com
21. http://socialogs.com
22. http://twitter.com
23. http://www.goodwebdirectory.com
24. http://www.dropjack.com
25. http://www.2centsnews.com
26. http://www.goodwebdirectory.com
27. http://www.startaid.com
28. http://www.myweblodge.com
29. http://www.starton.us
30. http://www.zippe.net
31. http://www.bharatmarks.com
32. http://www.qiel.com
33. http://www.taxonomies.info
34. http://www.qiel.com
35. http://www.bibsonomy.org
36. http://www.blinklist.com
37. http://delicious.com
38. http://magical.co.in
39. http://www.diigo.com
40. http://faves.com
41. http://www.sdas.com
42. http://thinkpocket.com
43. http://www.torqq.com
44.http://www.freespeechproject.com
45. http://www.connotea.org
46. http://claimid.com
47. http://www.topstumbles.com
48. http://www.squigglr.com
49. http://www.socialho.com
50. http://www.bukmark.net